Vertrue is all set to hook you up with the love of your life, or at least some discounts. The company markets membership programs offering discounts on financial services, health and dental care, travel, and other consumer products and services. Vertrue partners with companies such as credit card issuers, banks, direct-response TV advertisers, and retailers to market its membership programs. The company's personals business, Lavalife, provides Web and phone-based personals services to about 2 million members; it generates revenue by selling credits needed for romantics to interact with other lonely hearts. In 2007, Vertrue was acquired by an investment group that included the company's management team.